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Duration: 1.5 to 2 hours
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The Heineken Experience is an interactive tour of the original brewery in Amsterdam, blending history, fun, and beer culture. Explore brewing rooms, enjoy hands-on exhibits, and taste fresh Heineken along the way. Visit the Heineken Experience and dive into the world of beer!
What Heineken Experience Tickets Offer
Your ticket includes access to the historic Heineken brewery, interactive exhibits about the brewing process, brand heritage, and immersive multimedia installations. You’ll also enjoy a tasting session with freshly brewed Heineken (18+ only) and entry to the souvenir shop.
Age Recommendations
The Heineken Experience is open to visitors of all ages, but guests under 18 must be accompanied by an adult and will not be served alcohol.
Quietest Time to Visit
For a more relaxed visit, choose weekday mornings. Afternoons, weekends, and public holidays are usually busier.
Facilities
On-site facilities include a Heineken merchandise store, cloakroom, restrooms, and areas to relax. Everything is designed to make your visit smooth and enjoyable.
Accessibility
The Heineken Experience is fully accessible, with step-free access and adapted facilities for visitors with limited mobility.
To fully enjoy everything the Heineken Experience in Amsterdam has to offer, plan to spend around 1.5 to 2 hours at the venue. This gives you plenty of time to explore the interactive exhibits, discover the brewing process, and learn about the brand’s history at a relaxed pace.
Along the way, you’ll find immersive multimedia experiences and fun activities that make the visit engaging and memorable. Most visitors also choose to spend extra time in the tasting room and browse the souvenir shop, so allow a little flexibility in your schedule.
Venue: Heineken Experience, Amsterdam
By car: There are various ways to reach your destination, including heading south on Jonas Daniël Meijerplein toward Nieuwe Herengracht, continuing onto Weesperstraat, Weesperplein, and Rhijnspoorplein. Turn right and merge onto Torontobrug/S100, then continue to follow S100. The destination, Heineken Experience, will be on the left. GPS navigation is highly advised.
By public transportation: For the shortest walk, take tram 24 to the Marie Heinekenplein tram stop followed by a two-minute walk.
By taxi: You can easily reach your destination by taking a taxi or a ride-hailing app.
Address: Heineken Experience, Stadhouderskade 78, 1072 AE Amsterdam
Opening Times:
Mon — Thu: 10:30 am — 7:30 pm
Fri — Sun: 10:30 am — 9:00 pm
Last Admission: 2 hours before closing
Duration: Plan for 1.5 — 2 hours to fully enjoy the interactive exhibits, brewery history, and tasting experience
Age Restriction: All ages welcome. Guests under 18 must be accompanied by an adult and will not be served alcohol.