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Tickets to
Heineken Experience
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Heineken Experience: Entry Ticket - Image 1
Heineken Experience: Entry Ticket
Brewing Heritage
Amsterdam Classic
Interactive Games
Vintage Equipment
Immersive Experience
Historic Atmosphere

Explore the original 1867 Heineken® Brewery in Amsterdam on a semi-guided tour with historic brewing rooms, sensory exhibits, fun games, and beer tastings. A must-do experience that blends tradition, innovation, and the true spirit of the city.

Venue: Heineken Experience, Amsterdam

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Price from: €32.40
€24.95
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How to Book Heineken Experience Tickets?

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Watch Video about Heineken Experience

The Heineken Experience is an interactive tour of the original brewery in Amsterdam, blending history, fun, and beer culture. Explore brewing rooms, enjoy hands-on exhibits, and taste fresh Heineken along the way. Visit the Heineken Experience and dive into the world of beer!

Rating
🌍 Guests from Germany, United States, France and over 68 countries have loved this experience.
5
Excellent
1335 People rated it
154 Reviews
We aim for 100% real reviews
Reviews (154)
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Alex Graham
2025-05-14
5
Totally exceeded my expectations. I went in thinking it’d be just another tour, but I left genuinely smiling. Super fun, super engaging — and I even learned a few things without trying too hard.
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Sofia Moretti
2025-05-20
5
It felt like stepping into a different world for a while. Everything was just so well put together — playful, a bit nostalgic, and somehow still modern. Honestly, I could’ve stayed longer.
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Lucas Meyer
2025-05-26
5
Absolutely loved it! The vibe was chill but exciting, and the whole thing had this cool energy that made you feel part of something. Left feeling happy, a little buzzed, and wanting more.
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Things to Know Before Booking Heineken Experience Tickets

What Heineken Experience Tickets Offer

Your ticket includes access to the historic Heineken brewery, interactive exhibits about the brewing process, brand heritage, and immersive multimedia installations. You’ll also enjoy a tasting session with freshly brewed Heineken (18+ only) and entry to the souvenir shop.

Age Recommendations

The Heineken Experience is open to visitors of all ages, but guests under 18 must be accompanied by an adult and will not be served alcohol.

Quietest Time to Visit

For a more relaxed visit, choose weekday mornings. Afternoons, weekends, and public holidays are usually busier.

Facilities

On-site facilities include a Heineken merchandise store, cloakroom, restrooms, and areas to relax. Everything is designed to make your visit smooth and enjoyable.

Accessibility

The Heineken Experience is fully accessible, with step-free access and adapted facilities for visitors with limited mobility.

Why You Should Visit the Heineken Experience in Amsterdam
Discover Heineken’s Heritage
Discover Heineken’s Heritage
Step inside the original Heineken brewery, where it all began in 1867. Learn about the brand’s rich history and how it grew into one of the world’s most iconic beers.
Explore Interactive Exhibits
Explore Interactive Exhibits
Go beyond the brewing process with engaging multimedia displays and hands-on experiences. From learning how beer is made to feeling what it’s like to be a Heineken bottle, every detail is designed to entertain.
Enjoy Exclusive Tastings
Enjoy Exclusive Tastings
Adults can savor freshly brewed Heineken in a lively tasting room. Knowledgeable staff will guide you through the flavors, making it a unique experience for beer lovers.
Take Home the Memories
Take Home the Memories
Browse the Heineken shop for exclusive merchandise you won’t find anywhere else. Whether it’s a personalized bottle or branded gifts, it’s the perfect way to remember your visit.
How Long Do You Need at the Heineken Experience?

To fully enjoy everything the Heineken Experience in Amsterdam has to offer, plan to spend around 1.5 to 2 hours at the venue. This gives you plenty of time to explore the interactive exhibits, discover the brewing process, and learn about the brand’s history at a relaxed pace.

Along the way, you’ll find immersive multimedia experiences and fun activities that make the visit engaging and memorable. Most visitors also choose to spend extra time in the tasting room and browse the souvenir shop, so allow a little flexibility in your schedule.

How to get there

Venue: Heineken Experience, Amsterdam

By car: There are various ways to reach your destination, including heading south on Jonas Daniël Meijerplein toward Nieuwe Herengracht, continuing onto Weesperstraat, Weesperplein, and Rhijnspoorplein. Turn right and merge onto Torontobrug/S100, then continue to follow S100. The destination, Heineken Experience, will be on the left. GPS navigation is highly advised.

By public transportation: For the shortest walk, take tram 24 to the Marie Heinekenplein tram stop followed by a two-minute walk. 

By taxi: You can easily reach your destination by taking a taxi or a ride-hailing app.

Food and Drink
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Salsa Shop
A lively Mexican spot serving burritos, tacos, bowls, and freshly made salsas. Perfect for a quick, casual bite before or after your brewery visit. Walking time from Heineken Experience: 1 minute.
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Poké Bowl Olakino Amsterdam
Fresh Hawaiian-inspired poke bowls with options like salmon, tuna, chicken, or vegan toppings. A light and healthy choice just steps away. Walking time from Heineken Experience: 1–2 minutes.
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Taj Indian Restaurant
Authentic Indian cuisine featuring curries, tandoori dishes, and plenty of vegetarian options. A warm and welcoming spot right by the square. Walking time from Heineken Experience: 1–2 minutes.
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Vegan Junk Food Bar
Trendy and colorful, this spot serves playful vegan takes on fast food classics, along with creative cocktails. Great for a casual and fun meal. Walking time from Heineken Experience: 2–3 minutes.
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Miuz Gelato De Pijp
Authentic Italian gelato made fresh daily with natural ingredients, plus great coffee. A sweet stop to cool down after your visit. Walking time from Heineken Experience: 3–5 minutes.
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Bali Brunch 82
A cozy brunch spot with Indonesian flavors, offering dishes full of spice and character. Ideal if you’re looking for something unique and filling. Walking time from Heineken Experience: 5–7 minutes.
Quick Overview

Address: Heineken Experience, Stadhouderskade 78, 1072 AE Amsterdam

Opening Times:

Mon — Thu: 10:30 am — 7:30 pm

Fri — Sun: 10:30 am — 9:00 pm

Last Admission: 2 hours before closing

Duration: Plan for 1.5 — 2 hours to fully enjoy the interactive exhibits, brewery history, and tasting experience

Age Restriction: All ages welcome. Guests under 18 must be accompanied by an adult and will not be served alcohol.

FAQ

Yes, there is parking available. Attendees have the option to park their vehicles conveniently at or near the venue, ensuring a hassle-free arrival and departure experience.

Yes, it's accessible to people with disabilities. The organizers prioritize inclusivity and ensure that venues are equipped with facilities to accommodate individuals with mobility challenges. Accessible seating areas, ramps, and other necessary accommodations are in place, allowing everyone to enjoy the event comfortably. But please contact us for more details before booking.

No, bringing outside food is not allowed. Attendees are kindly requested to enjoy the variety of food and beverages available inside the venue.

Smoking is not allowed in general areas. However, there are designated special zones where smoking is permitted. If you wish to smoke, please use these designated areas to ensure compliance with the event regulations and the comfort of all attendees.

Yes, attendees are allowed to take photos. However, the use of flash photography is not permitted. The photos should be for personal use only and not for commercial purposes.